Our brains are hard-wired to process and store information in the form of stories. A clear, compelling story is essential to align and engage the organization around the purpose and possibilities for change. An intentionally crafted story will create clarity, alignment, and engagement.
- 1-4 participants
- Right-sized for the project
Pairs well with
- Creative Brief
- Opportunity Statements
Get design buy-in from business stakeholders
How to do it:
- Decide on the story you want to tell (mission story, customer story, etc.).
- Identify the audience for your story (customers, business stakeholders, etc.).
- Gather evidence to support the truth of your story.
- Map the narrative arc for your story (see Kurt Vonnegut’s story shapes).
- Draft it and perform the story for a test audience.
- Refine until the story resonates with your audience.
Storytelling – Service Design Tools
The storytelling supports the exploration of the service idea. Through the use of simple words, the teller will illustrate the solution as it is a story.
Storytelling In Design – Muzli
What it actually means to be a designer-storyteller?
Want A Better Pitch? Watch This – Firm Narrative
Medium looks at Elon Musk’s pitch for Telsa as an example of five things anyone should emulate in every pitch.
Storytelling for Designers – UX Collective
Why storytelling is an essential UX communication tool.
How to Use Storytelling in your Design Process – UX Planet
If we infuse storytelling into your product design, your users would more likely love your product, become your advocate and spread your story.