Stakeholder Interviews

Organizations are made up of a mix of people, perspectives, and motivations. Talk to people within the organization (and key partners) to understand the business and what drives it within. This provides you a foundation to build your research plan and design approach.

Serving suggestion

  • 3-10 stakeholders
  • 30-60 min per interview
  • Remote or in-person

Pairs well with

  • Assumptions Mapping

Recipes

Understand business goals, drivers, & competition

View recipes

Look In

How to do it:

  • Identify key stakeholders within the organization and partner organizations.
  • Gain access to those stakeholders with help from a gatekeeper.
  • Prepare a discussion guide (more of an outline than a script)
  • Schedule one-on-one or small group meetings.
  • Conduct interviews, ask stakeholders about their experiences and motivations.
  • Summarize results.

Additional resources

Internal Stakeholder Interviews – User Interviews

Where to start when it comes to working with your stakeholders.

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How to understand your clients? Guide to Stakeholder Interview

It is not the only designer’s role to take care of a good user experience. The thing that is just as important is bringing UX and business goals together, striking the right balance between those two, that is a key for the project’s success.

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The Delicate Art of Interviewing Stakeholders – EightShapes

EightShapes shares their tips for interviewing stakeholders on your project.

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