Stakeholder Interviews

Organizations are made up of a mix of people, perspectives, and motivations. Talk to people within the organization (and key partners) to understand the business and what drives it within. This provides you a foundation to build your research plan and design approach.

Serving suggestion

  • 3-10 stakeholders
  • 30-60 min per interview
  • Remote or in-person

Pairs well with

  • Assumptions Mapping


Understand business goals, drivers, & competition

View recipes

Look In

How to do it:

  • Identify key stakeholders within the organization and partner organizations.
  • Gain access to those stakeholders with help from a gatekeeper.
  • Prepare a discussion guide (more of an outline than a script)
  • Schedule one-on-one or small group meetings.
  • Conduct interviews, ask stakeholders about their experiences and motivations.
  • Summarize results.

Additional resources

Internal Stakeholder Interviews – User Interviews

Where to start when it comes to working with your stakeholders.

Read More

How to understand your clients? Guide to Stakeholder Interview

It is not the only designer’s role to take care of a good user experience. The thing that is just as important is bringing UX and business goals together, striking the right balance between those two, that is a key for the project’s success.

Read More

The Delicate Art of Interviewing Stakeholders – EightShapes

EightShapes shares their tips for interviewing stakeholders on your project.

Read More