Personas

This framework will provide guidance to the design team in creating solutions that address the specific needs, behaviors and pain points of the user. View Card

Customer Journey Maps

This diagram is a holistic view of actions, influences, thoughts and emotions with and surrounding interactions with your brand or organization. View Card

Participatory Design

How can you design for the things users don’t know how to tell you? Creation helps users tell stories that reveal their deep needs and wants. View Card

Card Sort

Explaining complex mental models can be challenging. This exercise helps users express thoughts about abstract concepts in a clear way. View Card

Observations

Observing users’ behaviors firsthand can provide insights they can’t (or won’t) express through conversations alone. View Card