Opportunity Statements
You need to take learnings and make them actionable for design. Opportunity statements focus team’s attention, opening ideation of diverse solutions.
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Service Blueprints
While journey maps go wide, service blueprints go deep. Visualize and improve how people, processes, systems, & policies enable user experience.
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Personas
This framework will provide guidance to the design team in creating solutions that address the specific needs, behaviors and pain points of the user.
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Customer Journey Maps
This diagram is a holistic view of actions, influences, thoughts and emotions with and surrounding interactions with your brand or organization.
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Secondary Research
Learn from others who have come before you. Discover and consume as much existing knowledge as you can to construct the right foundation.
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