Opportunity Statements

You need to take learnings and make them actionable for design. Opportunity statements focus team’s attention, opening ideation of diverse solutions. View Card

Service Blueprints

While journey maps go wide, service blueprints go deep. Visualize and improve how people, processes, systems, & policies enable user experience. View Card

Personas

This framework will provide guidance to the design team in creating solutions that address the specific needs, behaviors and pain points of the user. View Card

Customer Journey Maps

This diagram is a holistic view of actions, influences, thoughts and emotions with and surrounding interactions with your brand or organization. View Card

Secondary Research

Learn from others who have come before you. Discover and consume as much existing knowledge as you can to construct the right foundation. View Card