Select a recipe below to uncover methodologies you can use to tackle your toughest challenges.

I need to...

Format: Presentation & Workshop

Time: 1-4 hours

Format: Series of presentations, workshops & documents

Time: 2 hours - 5 days

Format: Presentation & documentation

Time: 1-2 hours

Format: Presentation & Workshop

Time: 1-4 hours

Format: Workshops & Field Research

Time: 1 - 4 weeks

Format: Workshop & Field Research

Time: 1 - 6 weeks

Stakeholder Interviews

Organizations consist of a mix of people and perspectives. Talking to people creates a foundation to build your research plan and design approach. View Card

Secondary Research

Learn from others who have come before you. Discover and consume as much existing knowledge as you can to construct the right foundation. View Card

Assumptions Map

Great experiences exists at the intersection of desirable, feasible, & viable. Use this exercise to find assumptions, and set up successful testing. View Card

Ethnographic Research

There's no better way to understand target users than to talk to them directly. Quantitative research helps to understand the "what" "why" and "how". View Card


Observing users’ behaviors firsthand can provide insights they can’t (or won’t) express through conversations alone. View Card

Card Sort

Explaining complex mental models can be challenging. This exercise helps users express thoughts about abstract concepts in a clear way. View Card

Diary Study

Diary studies offer the opportunity to track information over time, for a more holistic view of user behaviors across varied contexts & environments. View Card

Body Storming

There’s a certain physical and emotional reaction when something “feels right.” When generating solutions, engaging your body helps open up new ideas. View Card

Participatory Design

How can you design for the things users don’t know how to tell you? Creation helps users tell stories that reveal their deep needs and wants. View Card

Customer Journey Maps

This diagram is a holistic view of actions, influences, thoughts and emotions with and surrounding interactions with your brand or organization. View Card


This framework will provide guidance to the design team in creating solutions that address the specific needs, behaviors and pain points of the user. View Card

Service Blueprints

While journey maps go wide, service blueprints go deep. Visualize and improve how people, processes, systems, & policies enable user experience. View Card

Opportunity Statements

You need to take learnings and make them actionable for design. Opportunity statements focus team’s attention, opening ideation of diverse solutions. View Card

Creative Brief

The team must aligned before transitioning from strategy into design. This is the tool to communicate opportunities and design direction pre-ideation. View Card


Our brains are hard-wired to process and store information in the form of stories. A clear, compelling story is essential to align and engage clients. View Card

Opportunity Workshop

The research is complete and insights formulated. An opportunity to come together and translate and prioritize learnings into design implications. View Card

Design Sprint

You never know if a design hypothesis is right until you test it. Design sprints reduce risk by rapidly generating ideas creating testable prototypes. View Card