Stakeholder Interviews
Organizations consist of a mix of people and perspectives. Talking to people creates a foundation to build your research plan and design approach.
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Secondary Research
Learn from others who have come before you. Discover and consume as much existing knowledge as you can to construct the right foundation.
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Assumptions Map
Great experiences exists at the intersection of desirable, feasible, & viable. Use this exercise to find assumptions, and set up successful testing.
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Ethnographic Research
There's no better way to understand target users than to talk to them directly. Quantitative research helps to understand the "what" "why" and "how".
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Observations
Observing users’ behaviors firsthand can provide insights they can’t (or won’t) express through conversations alone.
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Card Sort
Explaining complex mental models can be challenging. This exercise helps users express thoughts about abstract concepts in a clear way.
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Diary Study
Diary studies offer the opportunity to track information over time, for a more holistic view of user behaviors across varied contexts & environments.
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Body Storming
There’s a certain physical and emotional reaction when something “feels right.” When generating solutions, engaging your body helps open up new ideas.
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Participatory Design
How can you design for the things users don’t know how to tell you? Creation helps users tell stories that reveal their deep needs and wants.
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Customer Journey Maps
This diagram is a holistic view of actions, influences, thoughts and emotions with and surrounding interactions with your brand or organization.
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Personas
This framework will provide guidance to the design team in creating solutions that address the specific needs, behaviors and pain points of the user.
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Service Blueprints
While journey maps go wide, service blueprints go deep. Visualize and improve how people, processes, systems, & policies enable user experience.
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Opportunity Statements
You need to take learnings and make them actionable for design. Opportunity statements focus team’s attention, opening ideation of diverse solutions.
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Creative Brief
The team must aligned before transitioning from strategy into design. This is the tool to communicate opportunities and design direction pre-ideation.
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Storytelling
Our brains are hard-wired to process and store information in the form of stories. A clear, compelling story is essential to align and engage clients.
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Opportunity Workshop
The research is complete and insights formulated. An opportunity to come together and translate and prioritize learnings into design implications.
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Design Sprint
You never know if a design hypothesis is right until you test it. Design sprints reduce risk by rapidly generating ideas creating testable prototypes.
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