Select a recipe below to uncover methodologies you can use to tackle your toughest challenges.
I need to...
Format: Presentation & Workshop
Time: 1-4 hours
Format: Series of presentations, workshops & documents
Time: 2 hours - 5 days
Format: Presentation & documentation
Time: 1-2 hours
Format: Presentation & Workshop
Time: 1-4 hours
Format: Workshops & Field Research
Time: 1 - 4 weeks
Format: Workshop & Field Research
Time: 1 - 6 weeks
Stakeholder Interviews
Organizations consist of a mix of people and perspectives. Talking to people creates a foundation to build your research plan and design approach. View CardSecondary Research
Learn from others who have come before you. Discover and consume as much existing knowledge as you can to construct the right foundation. View CardAssumptions Map
Great experiences exists at the intersection of desirable, feasible, & viable. Use this exercise to find assumptions, and set up successful testing. View CardEthnographic Research
There's no better way to understand target users than to talk to them directly. Quantitative research helps to understand the "what" "why" and "how". View CardObservations
Observing users’ behaviors firsthand can provide insights they can’t (or won’t) express through conversations alone. View CardCard Sort
Explaining complex mental models can be challenging. This exercise helps users express thoughts about abstract concepts in a clear way. View CardDiary Study
Diary studies offer the opportunity to track information over time, for a more holistic view of user behaviors across varied contexts & environments. View CardBody Storming
There’s a certain physical and emotional reaction when something “feels right.” When generating solutions, engaging your body helps open up new ideas. View CardParticipatory Design
How can you design for the things users don’t know how to tell you? Creation helps users tell stories that reveal their deep needs and wants. View CardCustomer Journey Maps
This diagram is a holistic view of actions, influences, thoughts and emotions with and surrounding interactions with your brand or organization. View CardPersonas
This framework will provide guidance to the design team in creating solutions that address the specific needs, behaviors and pain points of the user. View CardService Blueprints
While journey maps go wide, service blueprints go deep. Visualize and improve how people, processes, systems, & policies enable user experience. View CardOpportunity Statements
You need to take learnings and make them actionable for design. Opportunity statements focus team’s attention, opening ideation of diverse solutions. View CardCreative Brief
The team must aligned before transitioning from strategy into design. This is the tool to communicate opportunities and design direction pre-ideation. View CardStorytelling
Our brains are hard-wired to process and store information in the form of stories. A clear, compelling story is essential to align and engage clients. View CardOpportunity Workshop
The research is complete and insights formulated. An opportunity to come together and translate and prioritize learnings into design implications. View CardDesign Sprint
You never know if a design hypothesis is right until you test it. Design sprints reduce risk by rapidly generating ideas creating testable prototypes. View Card
