The research is complete and insights formulated. This activity is an opportunity for a broader team to come together and translate and prioritize learnings into implications for design.
- 4-8 participants
- 1-2 hours
- In-person, Co-located
Pairs well with
- Customer Journey Maps
- Creative Brief
- Opportunity Statements
Get design buy-in from business stakeholders
How to do it:
- Gather and review research deliverables (insights, personas, journeys, etc)
- Create or select a framework (e.g. “How might we” statements)
- Assemble a team that is familiar with past research
- Individuals silently write opportunity statements that address users needs and desired outcomes (How might we ACTION WHAT for WHOM in order to CHANGE SOMETHING)
- Everyone presents their statements to the team (group similarities as you go)
- Dot vote to prioritize opportunities
UX Method of the Week: Opportunity Workshop – Rosenfeld
An opportunity workshop is a way to quickly assess what work needs to be done to improve the user experience, what’s highest priority from a business perspective, and what will have the most impact from a user perspective.
3 Useful UX Workshops to Get Your Team on the Same Page – UX Studio
A UX workshop can show the way to your team, just like a compass. Get everybody is on the same page! Involve them in the product development process with these collaborative exercises.
Running a Successful Design Thinking Workshop – Salesforce
Collaboration is at the heart of design thinking. Every project benefits from an in-person workshop. Here’s how to design and run one well.