Opportunity Workshop

The research is complete and insights formulated. This activity is an opportunity for a broader team to come together and translate and prioritize learnings into implications for design.

Serving suggestion

  • 4-8 participants
  • 1-2 hours
  • In-person, Co-located

Pairs well with

  • Customer Journey Maps
  • Creative Brief
  • Opportunity Statements


Get design buy-in from business stakeholders

View recipes

Look Forward

How to do it:

  • Gather and review research deliverables (insights, personas, journeys, etc)
  • Create or select a framework (e.g. “How might we” statements)
  • Assemble a team that is familiar with past research
  • Individuals silently write opportunity statements that address users needs and desired outcomes (How might we ACTION WHAT for WHOM in order to CHANGE SOMETHING)
  • Everyone presents their statements to the team (group similarities as you go)
  • Dot vote to prioritize opportunities

Additional resources

UX Method of the Week: Opportunity Workshop – Rosenfeld

An opportunity workshop is a way to quickly assess what work needs to be done to improve the user experience, what’s highest priority from a business perspective, and what will have the most impact from a user perspective.

Read More

3 Useful UX Workshops to Get Your Team on the Same Page – UX Studio

A UX workshop can show the way to your team, just like a compass.  Get everybody is on the same page! Involve them in the product development process with these collaborative exercises.

Read More

Running a Successful Design Thinking Workshop – Salesforce

Collaboration is at the heart of design thinking. Every project benefits from an in-person workshop. Here’s how to design and run one well. 

Read More