Design Sprint

Every design is a hypothesis about what could (or should) happen. As a creative endeavor, you never really know it works until you build it. Design sprints reduce risk by creating testable prototypes that can rapidly oscillate between creation and analysis. They create clarity while saving time and money.

Serving suggestion

  • 5-7 participants
  • 5 phases
  • 1-2 weeks

Pairs well with

  • Opportunity Statements
  • Creative Brief


Get design buy-in from business stakeholders

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Look Forward

How to do it:

  • Gather a team of creatives, strategists, business owners, and technologists.
  • Understand: Create a shared understanding of the problem at hand.
  • Sketch: Generate divergent solutions to the problem.
  • Decide: Narrow down to one solution to test with customers.
  • Prototype: Create a simple version of the solution for testing.
  • Test: Simulate the experience of using the solution with customers.
  • Analyze the validity of the solution and iterate.

Additional resources

The Design Sprint – Google Ventures

Check out Google’s own DIY guide to design sprints.

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What’s a Design Sprint and Why is it Important? – UX Planet

A designer’s summary on her experiences on a design sprint.

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The Design Sprint 2.0: What is it and What Does it Look Like? – Inside Design

Don’t have time for an entire week? No fear, there’s a modified Design Spring 2.0 for time-scarce schedules.

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5 Tips for Running a Successful Design Sprint – IDEO

Ideo presents their own hack on the Design Sprint.

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