Build an understanding of the organization and industry to serve as a foundation and starting point of the project.
Learn about your target users and gain an understanding of their motiviations, behaviors, attitudes and needs in order to design something that is right for them.
Go big and broad, build out your team, explore a multitude of possible solutions and directions.
Start to narrow and refine your direction. Who are you designing for? What role does your brand or organization play in their process? What are the key opportunities?
Transitioning from “what is” to “what could be”. Setting the design direction and providing the creative team the tools they need for success.
Organizations consist of a mix of people and perspectives. Talking to people creates a foundation to build your research plan and design approach. View Card
Learn from others who have come before you. Discover and consume as much existing knowledge as you can to construct the right foundation. View Card
Great experiences exists at the intersection of desirable, feasible, & viable. Use this exercise to find assumptions, and set up successful testing. View Card
There's no better way to understand target users than to talk to them directly. Quantitative research helps to understand the "what" "why" and "how". View Card
Observing users’ behaviors firsthand can provide insights they can’t (or won’t) express through conversations alone. View Card
Explaining complex mental models can be challenging. This exercise helps users express thoughts about abstract concepts in a clear way. View Card
Diary studies offer the opportunity to track information over time, for a more holistic view of user behaviors across varied contexts & environments. View Card
There’s a certain physical and emotional reaction when something “feels right.” When generating solutions, engaging your body helps open up new ideas. View Card
How can you design for the things users don’t know how to tell you? Creation helps users tell stories that reveal their deep needs and wants. View Card
Customer Journey Maps
This diagram is a holistic view of actions, influences, thoughts and emotions with and surrounding interactions with your brand or organization. View Card
This framework will provide guidance to the design team in creating solutions that address the specific needs, behaviors and pain points of the user. View Card
While journey maps go wide, service blueprints go deep. Visualize and improve how people, processes, systems, & policies enable user experience. View Card
You need to take learnings and make them actionable for design. Opportunity statements focus team’s attention, opening ideation of diverse solutions. View Card
The team must aligned before transitioning from strategy into design. This is the tool to communicate opportunities and design direction pre-ideation. View Card
Our brains are hard-wired to process and store information in the form of stories. A clear, compelling story is essential to align and engage clients. View Card
The research is complete and insights formulated. An opportunity to come together and translate and prioritize learnings into design implications. View Card
You never know if a design hypothesis is right until you test it. Design sprints reduce risk by rapidly generating ideas creating testable prototypes. View Card