Experience Strategy Method Cards
Uncover insights and opportunities for your business
Cantina has distilled its human-centered design process into a set of methods we’ve found to be particularly useful.
By applying these methods, you’ll gain a better understanding of your customers, see ways to align your organization with a defined experience strategy, and identify opportunities for customer-centered growth and differentiation.
Build an understanding of the organization and industry to serve as a foundation and starting point of the project.
Learn about your target users and gain an understanding of their motiviations, behaviors, attitudes and needs in order to design something that is right for them.
Go big and broad, build out your team, explore a multitude of possible solutions and directions.
Start to narrow and refine your direction. Who are you designing for? What role does your brand or organization play in their process? What are the key opportunities?
Transitioning from “what is” to “what could be”. Setting the design direction and providing the creative team the tools they need for success.